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In a video shown at the end of Monday’s news conference promoting the WE League’s inaugural season, Chairperson Kikuko Okajima and a trio of players with international pedigree kick a ball through glass plates representing barriers facing female players in Japan, with the broken shards set to be repurposed into the league’s championship trophy.

On the nose? Perhaps. But with a name that stands for “Women’s Empowerment,” Japan’s first professional women’s soccer league isn’t subtle about its intent to revolutionize the sport.

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